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Give Us a Call:  (863) 576-5541

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Affordable Water Softeners in Lakeland, Winter Haven, Plant City, Auburndale, & Valrico 

Get the only water softening system made in the USA by the largest and longest standing water treatment manufacturer with excellent warranties, and professional installation & service!

At any given moment, hardness minerals (such as calcium and magnesium) may be slowly building up in your home on everything your water touches.

This includes your water heater, your dishwasher, your faucets, and even your skin…

It doesn’t matter if your water is from a well, or from the city supply, most homes in the US have hard water.

Few people know, but you can only remove hardness minerals from your water through ion exchange, which is what a water softener does.

Water filters are built to remove other contaminants, but not hardness minerals…

A WaterCare Water Softener softens all the water coming into your home before it has a chance to enter your appliances.

Hague Watermax softener

WaterCare CareSoft Elite RC® Softener

Here’s what you can expect from a WaterCare whole house water softener:

  • Removes hardness minerals and sediment that make your skin dry and prematurely age your expensive appliances

  • Removes chlorine taste and odor by filtering your water with a built in coconut-shell carbon filter

  • Eliminates spots on silverware, glasses and dishes

  • Prevents scale build-up on pipes, faucets and water using appliances

  • Customizable to meet additional water treatment needs you may have

Financing and Rental options available!

How do you know if you have hard water?

washing machine element damaged by hard water

This is a washing machine heating element that’s been exposed to hard water

Here are some telltale signs…

  1. Your skin is dry and itchy and your hair is dull
  2. Your drinking glasses & stemware come out of the dishwasher with spots
  3. Your faucets and fixtures have a crust that’s hard to remove
  4. Your water heater takes forever to heat up, or you’ve prematurely had to replace or repair it
  5. Your whites are more like 50 shades of gray and your brights have lost their luster

What are the Benefits of Soft Water?

Softer Skin & Hair

Hard water minerals bond with skin and hair leaving a nasty film. Kind of like that limescale on your faucet! A Hague water softener removes hardness minerals naturally so you can stop spending money on lotions & skincare products as your body becomes free of buildup!

Extend Appliance Life

Dishwashers, washing machines, water heaters (tankless, electric, & gas), ice makers, boiler systems, & humidifiers all suffer when your water contains hardness minerals. Their useful life may be greatly reduced because they are not designed to endure hard water.

It Can Pay for Itself

You can save up to 75% on cleaning products, as they are more effective and less are needed. You can also save up to 40% on energy costs related to your water-using appliances, and plus they last longer. Its harder to estimate the amount of savings you get when you no longer have to waste time scrubbing that scale off your shower doors, faucets, fixtures, dishes, & glassware.

No Hassle, No Obligation

Features of WaterCare water softeners

Efficient Design – Saves up to 50% on salt use and and uses up to 80% less water in the regeneration cycle compared to some other brands of softener.

Patented Features – custom engineered baffle maximizes efficiency and the vacuum packed resin provides maximum power in a small space.

Easy Management – Computerized, fully customizable controls and a built-in, self cleaning filter (no filter replacements).

Plus many other features are available based on the model you choose…


Hague Watermax water softener diagram

Get a free, no-hassle quote for a new WaterCare water softener properly Sized, Installed, and Set-Up in your home by Branch Water of Central Florida Inc

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For faster answers to your questions, give us a call: 

(863) 576-5541

Made in the USA & backed by excellent warranties for equipment.

made in the usa

Reviews Directly from Google

Tim Kaiser
Tim Kaiser
15:45 10 May 24
Manny is always really friendly and helpful and knows what he's doing.
Tia Bednarczyk
Tia Bednarczyk
13:53 10 May 24
Manny was awesome, very customer service oriented, loves his work, and it... more
Lorrie Lassinger
Lorrie Lassinger
15:21 08 May 24
Excellent job by Manny. Thank you!!!
David TheFenceGuy
David TheFenceGuy
21:47 07 May 24
😃They are good with water😃🧔‍♂... e0f; only this guy was better🙏read more
Bruce Lotarski
Bruce Lotarski
18:53 04 May 24
Manny and Carla from Branch Water of Central FL are outstanding! The... service was efficient and thorough for my water softener system. Punctual and professional - addressed all of our more
Dana Brannon
Dana Brannon
23:16 02 May 24
Branch Water is awesome. They have been servicing our whole hide system... for over a decadeI met Manny for the first time today and he is terrific. Explained everything , shared best practices and left me smilingread more
Erin Daly
Erin Daly
19:42 02 May 24
Just want to give a big shout out to Manny. Manny is the MAN-E . I just... missed him... he serviced my water softener and said everything was running smoothly via my boyfriend. But I still had some concerns and questions and I had wanted to be here but had appointment so when I got home boyfriend informed me that everything was running great. I still have questions and concerns so I called him he answered and told me everything was going smoothly I said I have a couple more questions and this and that so he said I have another run but I will come back I want you to be satisfied. So he came back met him out by the water softener he showed me everything he did even dug up the salt pedals to show me there was water in there show me how to flush out the system showed me four or five different things so that I knew how to handle the water softener and keep it running smoothly answered all my questions and concerns with a happy-go-lucky positive attitude. I'm telling you that's customer service hard to find these days to double back basically just to give me peace of mind this man definitely knows what he's doing. You want somebody that is super friendly thoughtful and goes above and beyond to go out of his way to make his customers happy thank you Manny if I could give you a hundred Stars I would because you're one in a million keep up the good more
Bao Nguyen
Bao Nguyen
17:10 01 May 24
Manny geart job
Office Branchwater
Office Branchwater
19:32 30 Apr 24
I was very pleased with Manny. He was on time, diagnosed my problems and... made the necessary repairs, tested the water.I was impressed , Manny is very professional and knows his job very well. I know what company to call for all of my water issues.***** 5 starsKerby Glassread more
Shawn was very professional in executing his job. A very clean and... thorough worker, he is an asset to your more
Catrina Kelley
Catrina Kelley
18:55 25 Apr 24
Luis Morales and Manny was wonderful.answer all of my questions about the... system and more
Michael Rosario
Michael Rosario
14:17 25 Apr 24
Manny went above and beyond this morning when he came out to look at my... water softener. He’s very knowledgeable and even talked me through steps for servicing the water softener system whenever it’s giving me problems again. Great guy and next time I use this company again, I hope he comes out because I know my problem will be fixed quickly and efficiently. I recommend using this company for any of your plumbing/water softener more
Rebecca Ortiz
Rebecca Ortiz
14:22 03 Apr 24
Luis was great and so informative when he came out to do the estimate.... Carla at the office was very nice and Manny who performed the installation did a wonderful job. Very happy with our system!read more
ScottNan Hunter
ScottNan Hunter
20:30 02 Apr 24
Shawn was a great representative of the company and had a thorough... knowledge of the more
20:12 29 Mar 24
Manny did an excellent job at installing the system and did very clean... work. He explained the scope of the work and was very respectful of the property. He also took time to explain maintenance plan. Luis also did a great job at conducting a demo and explaining all the options with the right system. They are both very professional and this was a very positive more
Joseph Melendez
Joseph Melendez
17:45 28 Mar 24
Well Trained in customer service. Installation knowledge, outstanding.... Manny and Shawn did a professional more
Eric Dailey
Eric Dailey
22:48 24 Mar 24
I want to give a huge shout out to Manny! He came out to my unit which I... had no idea how it worked. Helped me get it running smoothly, explained how to use it, and made sure he didn’t leave until I was very comfortable with working it. Request manny when you need service!!read more
Kirsten Bullins
Kirsten Bullins
00:57 16 Mar 24
I recently had an excellent experience with Luis of Branch Water. He was... not only great but also had a no-pressure approach, making the whole process comfortable and informative. His knowledge about water treatment options was impressive and helped me make an informed decision without feeling rushed or pushed into it. Completely opposite of all the rip off artists canvassing my neighborhood every day. Highly recommend for their professionalism and expertise! Thank you Luis!read more
Martha Belush
Martha Belush
14:07 09 Mar 24
Very pleased with Branch Water's products, service and installation. They... listened to what we wanted and delivered as requested. Knowledgeable, fast and friendly. Highly more
Otie Manning
Otie Manning
23:35 21 Feb 24
Manny came out for our annual inspection and was fantastic. I went out and... talked with him while he serviced our water softener to ask some questions. He was very personable and answered all my questions, and then some. He explained the entire system and how it worked, and was obviously extremely knowledgeable. Learned some new things and appreciated his attitude. Great jobread more
Next Reviews

Frequent Questions

How do I choose a water softener?

Softeners aren’t one size fits all. That’s where we can start to help you. Based on the size of your household and your typical water usage, we can determine which softener size you’ll need.

Sizing is an important step, as it ensures there is enough capacity to handle your needs  and not so much capacity that it creates waste.

From there, you can choose additional features to make your life easier or to meet additional water treatment needs based on the results of your water test.

How much does a water softener cost?

This will depend on the size, features, and your particular installation. The best way to get pricing is to call so that you can get it properly sized.

Pricing includes the new equipment, the installation and proper setup, so that it meets your expectations.

A water softener can potentially pay for itself over time with savings on detergents, soaps, and cleaning supplies, reductions in energy usage and the extended life of your water-using appliances. Water heaters tend to suffer the most in hard water, and they are expensive to replace.

Why not just buy a softener from a big box store or online retailer?

Big box stores sell softeners that are made with lower quality parts to reduce the price, even if you get name brand.

You will still have to hire a local plumber to do the install, unless you are quite knowledgeable in plumbing.

It can be difficult to get any warranty work done from a big box store, and often there is no warranty from online retailers.

In either case, you will usually just get referred to a local plumber who may not necessarily have knowledge of your specific equipment.

So essentially you are on your own once it reaches your house.

What are the next steps?

First, you can send us your contact info through one of the forms on this page, or give us a call directly.

Next, and not to be skipped, is the all-important water test. We test your water (free of charge), if everything looks good, we can leave it at that.

Otherwise, if the test reveals a problem or if you’re concerned about your water, we ask you a few questions and answer yours to help you get what you expect from your water.

If you’re satisfied with our recommendations, we schedule a convenient time to come out and install & set up your new water softening equipment.

What is covered by the Warranty?

This depends on the model and features you get.

To keep it simple, it’s best just to ask us when you are choosing your softener.

How do I maintain my softener?

The wonderful benefit of working with a reputable local water treatment company is that we’re here to help you maintain your system for years to come.

You can schedule a salt delivery with us as well as routine maintenance and filter changes if and when necessary. We’ll even deliver the salt and fill your softener for you.

Frequency of salt refill really depends on your household’s water usage and the efficiency of the softener (Hague water softeners are extremely efficient). In an average household, a softener can go 2 to 4 months on a refill.

What happens if I need help with my softener?

Just give us a call, our direct number is here on this page and most of the pages of our site. You will reach a local technician who can answer your questions, or you will be able to schedule us to come out and help.

Why should I choose to work with you?

Because we care. Try and get that from an online retailer or a big box store.

We would be proud to be your trusted advisor and go-to for your water treatment needs, to keep you and your family healthy and happy.

Still Have Questions?

Just fill in the form below, and we’ll get right back to you.

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We are a local, trusted business that sells, installs, and maintains equipment made in the USA. We are not a large corporation. We exist to serve our local community.

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