Get Big Savings On WaterCare Water Softeners in Lakeland, Winter Haven, Plant City, Auburndale, & Valrico!

Soft Water Makes Softer, Brighter Clothes 

Water softeners remove hard water minerals that quite literally pelt your clothes like rocks during the wash cycle. With nothing but clean, soft water massaging your clothes, towels, and linens, you'll notice a big difference in their softness and how they hold up to being repeatedly washed. Whites will be brighter and colors more vibrant!

Get Big Savings On WaterCare Water Softeners in Lakeland, Winter Haven, Plant City, Auburndale, & Valrico, & the Central Florida area!

Soft Water Through a Water Softener Makes Softer, Brighter Clothes 

Water softeners remove hard water minerals that quite literally pelt your clothes like rocks during the wash cycle. With nothing but clean, soft water massaging your clothes, towels, and linens, you'll notice a big difference in their softness and how they hold up to being repeatedly washed. Whites will be brighter and colors more vibrant!


WaterCare CareSoft Elite RC® Softeners are the only systems made in the USA that can be fully customized with both softening & filtration capabilities, & are backed by our limited warranty!


  1. Includes a dual-chamber tank that performs two treatments at once
  2. Uses activated carbon to reduce foul smells and odors
  3. Includes a high-capacity resin that reduces hardness
  4. Features a patented Chlorine Generator that cleans the water softener
  5. Learns your water habits and adjust accordingly
  6. Includes a low-maintenance dry storage brine tank that prevents salt bridge

W.E.T (Water Efficient Technology) is a series of features that allow a water softener to only use the amount of water and salt needed - saving up to 50% over other systems! 

Optional remote diagnostics available, where we monitor your water softener.  We can make adjustments and reset your system remotely saving you time and money.

Creates chlorine directly from the salt in the brine solution.  It passes into the media tank to keep the inside clean with every regeneration (preventing bacteria build-up).

You Work Hard to Protect Your Family, Let Us Help You Protect Your Home, Appliances, Clothes & More with a Home Water Softener


 Let Branch Water of Central Florida Inc help with an affordable, all-natural water softener & refining system

All-In-One Technology

WaterCare systems use proprietary technology to combine all your whole home water treatment into one. Reduce chlorine, soften water, and remove sediment in one system. Makes for simple maintenance and a lot less cost!

Softer Skin & Hair

Hard water minerals bonds with skin and hair leaving a nasty film. Kind of like that limescale on your faucet! A Hague softener removes hardness minerals naturally so you can stop spending money on lotions & skincare products as your body becomes free of buildup!

Clean Less, Live More

While saving up to 75% on cleaning products can be enough to pay for a water softener, what's even more valuable is your time. Stop scrubbing, folks, there's a better way! Hard water minerals buildup on faucets, fixtures, dishes, glassware, & stemware and leave you using chemicals to clean up the mess. A WaterCare softener saves you time & money so you can clean less and live more ❤

Extend Appliance Life

Dishwashers, washing machines, water heaters (tankless, electric, & gas), ice maker, boiler systems, & humidifiers all suffer when your water contains hardness minerals. Do them a favor (and your pocketbook) and give them soft water. Plus you can save up to 40% on energy costs related to your water-using appliances - that's pretty awesome!

How do you know if you have hard water?

Here are some telltale signs...

  1. Your water takes forever to heat up or you've prematurely had to replace water-using appliances.
  2. Your faucets and fixtures have a white residue that's hard to remove. That's limescale buildup and it's accumulating in your pipes and water using appliances too!
  3. Your skin and hair is dry and dull.
  4. Your whites are more like 50 shades of gray.
  5. Your brights have lost their luster.
  6. Your drinking glasses & stemware have spots on them - unless you use a ton of chemical spot remover in the dishwasher.
hard water washing machine element

This is a heating element that's been exposed to hard water

Why Choose Us?

Authorized Water Right/ WaterCare Dealer

For over 70 years, customers have trusted WaterCare to solve their water problems, and we proudly sell & maintain their equipment for thousands of Florida residents. We are also an authorized WaterCare dealer and can sell/service these systems as well.

3rd Party seals of approval

Any water treatment company can build their own systems, but how do you know it will really function as promised? We sell systems that are manufactured in the USA and are independently certified by the Water Quality Association and other 3rd parties so you know that it will work.

Made in the USA

The WaterCare product line is designed, manufactured, and assembled in America. Our systems, along with their innovative technology, have satisfied customers for years; giving them cleaner and healthier water. Each unit is manufactured in-house and put through total systems testing before leaving the manufacturing facilities.

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Local Florida Reviews

Jim Shaw
Jim Shaw
19:28 22 Mar 23
My wife was wanting a water softener went to Lowe's they turn me over to... Branch water spoke to Mike and he showed me what water softener I needed,Carla called me for an appointment to have it installed we had it installed and working on Wednesday thanks to Manny did a very excellent job installing it,it's great company thank you guys very more
Vernard Robertson
Vernard Robertson
16:49 01 Mar 23
Manning is "The Man"!!! His professionalism/integrity is a tribute to the... outstanding work/installation we received. Thank you, Mr. Manning and Branch Water. 👏read more
Anthony Caron
Anthony Caron
00:13 11 Feb 23
Today I had Branch Water install a home filtration system. My first... contact was with Stephanie. She explained the pricing and how the different systems measured up. She was very professional friendly and very knowledgeable. So today my installer Manny showed up. He was very knowledgeable courteous and extremely customer oriented. Manny was amazing. It has only been installed today but I could not be happier with the total service experience Branch Water provides. Manny,Thank You for a Job well done.Anthony CaronDavenport Flread more
Frantz Dubois
Frantz Dubois
20:30 11 Jan 23
My wife and I are very happy about the service provided by Branch Water... for the water softener installation. Stephanie came over for the water testing and the estimate. She was very gracious and Knowledgeable. Her price was beating all her competitors.When Manny (the installer) arrived for the installation, he was very professional, timely, knowledgeable, and personable. This gentleman makes you feel that you’re in good hands.I would like to add that Customer Service was impeccable.Few days after installation, Manny called me to make sure that the device is working properly. It took us 7 months to find the right plumbing more
Brack Dodd
Brack Dodd
21:38 13 Dec 22
The installation was a great experience made so by the technician Joshua.... He talked to us throughout the process and made sure we understood. The house is as clean in out as it was when he more
Tim Geiger
Tim Geiger
14:21 06 Nov 22
Awesome service! Installation was quick and with no problems.
Donald T
Donald T
17:17 16 Oct 22
Carla called me to schedule a softener system check-up. I was getting... ready to go into the hospital for surgery and could not schedule at the time. She treated me with great compassion and understanding and wished me luck. I asked her to call me back in a few weeks after surgery to reschedule. Carla called again in a few weeks as I had indicated and scheduled a softener system check-up for my system. The technician she sent out was Manny. What a great guy!! He knows what he is doing and was very friendly and professional. I can't say enough about these two!! What an absolute pleasure to deal with!!! Thank you!!!read more
Jan Westdorp
Jan Westdorp
17:34 07 Oct 22
Joshua Soper came today and he was wonderful and very helpful and very... sweet!!!!! I would recommend him and the company to everyone!!!! Thank you!!!!read more
Jane Firebaugh
Jane Firebaugh
21:42 22 Sep 22
From start to finish this is a great company. Carla took my call and Manny... did an awesome job working on my water softener. Manny had to take the whole thing apart and put it back together again, the tank was leaking in the bottom. I bought a WaterBoss from somewhere else and they did an awesome job helping me!! Thank you so much, Carla and Manny!!!read more
Brian Edgerton
Brian Edgerton
19:36 28 Dec 21
The installer, Josh, just finished installing a water softener and whole... house filter. He was extremely efficient and maintained an organized work environment. He explained all aspects of the project including all maintenance requirements. In summary, if Josh's excellent work is a reflection of Branch Water's company ethos, I can wholeheartedly recommend them to anyone requiring water treatment systems.Thanks, Branch Water!read more
Dennis Ferris
Dennis Ferris
12:08 03 Nov 21
Courteous and effiecent installer
Everton Wilson
Everton Wilson
17:14 02 Nov 21
Great experience from start to finish. Very knowledgeable service... more
Helen Sheaves
Helen Sheaves
12:19 17 Jun 21
From the sales process to the installation to our new, great tasting water... we have been very pleased with Branch Water. The chemical taste and we will no longer have to deal with the calcium buildup in our appliances and on our showers. We chose the Wi-Fi connected option and I love being able to look at our water usage and other details on the app on my phone. We would definitely recommend Branch Water of Central Florida if you are considering a water softener!read more
Susie Preskitt
Susie Preskitt
14:40 18 Feb 21
Josh came out to do an annual check and add salt. This is same company... that installed my water softener but ownership has changed. Josh is the son of the original owner. He is absolutely awesome! He explained everything to me and answered all of my questions. My fence gate was sticking and he thoughtfully took a moment to adjust it for me. Not only do they sell excellent products but the customer service is beyond more
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